Video is the preferred mode for users to watch news, reveals Google-Kantar report

Entertainment, crime and national news pique the reader’s interest the most with 76% of readers inclined towards entertainment news. GenZ’s are attracted towards sports news and education news with millennials being interested in the political and business genre. Furthermore, Health as a non-core news genre generates the highest levels of interest across segments such as age, gender, and Indian languages, according to a Google-Kantar report.

Additionally, technology, fashion, and science hook Gen Z. Moreover, women and Gen X are more likely to read about astrology and spiritual content.