McDonald’s, Accenture expand partnership to accelerate technology adoption and reinvent customer, crew experiences

McDonald’s Corporation and Accenture announced an expansion of their strategic partnership to help execute McDonald’s strategy to leverage the latest edge technology and apply generative AI solutions across its restaurants worldwide to improve operations as well as customer and crew experience. Through this work, McDonald’s also will enhance the digital capabilities of its employees, it said.

“This partnership will help support McDonald’s technology strategy which aims to leverage scale and unlock greater speed and efficiency for customers, restaurant teams, and employees.