Smaller towns turn big market for Apple, account for 60% of iPhone sales

Smaller towns and cities are emerging as huge market for Apple, as 60 per cent of its sales, mostly iPhones, are coming from tier-II towns, reported The Economic Times (ET). Earlier, tier-1 cities accounted for 65-70 per cent of Apple’s sales, however, this has changed in the last few years.

The shift in sales post Covid-19

Industry experts argue that the shift in Apple products’ sales happened after the Covid-19 pandemic as thousands of people moved to their hometowns, and having a good smartphone became a necessity due to the work-from-home set-up, the ET report said.