Reliance Retail scaling up its B2B apparel business

After becoming the country’s largest apparel retailer, Reliance Retail is now scaling up distribution of clothing and fashion products to third-party stores, creating an exclusive portfolio of branded products for this business-to-business venture.

The company has already launched more than 50 such exclusive brands and the number will be increased by 2-3 times shortly as part of its latest strategy to expand the fashion business, going beyond its own stores as that offers much higher growth opportunities, two senior industry executives in the know of the development said.