Sony confident for double-digit growth journey in India, helped by premiumisation

Consumer electronics maker Sony India expects a 15-20 per cent growth in this fiscal with the trend of premiumisation in the Indian TV and audio market helping it make a turnaround, a top company official said.

The company’s premium television category comprising screen size of 55 inches and above along with audio products would be the “key growth drivers” for Sony India, as the trend of premium products has evolved in the country, Sony India Managing Director Sunil Nayyar said.