TAM Report: News Genre reported a marginal 1% increase in ad volumes compared to Jan-Mar’23

Television advertising trends in the news genre have undergone notable shifts in the past three half-yearly periods, with a particular focus on the Jan-Jun comparison. TAM AdEx, a division of TAM media research, monitors over 600 TV channels to present an in-depth analysis of advertising dynamics.

During the period of July-Sept 23, the News Genre reported a marginal 1% increase in ad volumes compared to Jan-Mar 23. Noteworthy was the entry of the ‘Banking/Finance/Investment’ sector into the top 10 list of sectors, reflecting the evolution of advertising interests. Simultaneously, the ‘Cars’ category claimed the top spot, showcasing a significant rise in prominence during July-Sept 23 compared to the preceding quarter.