Adobe acquires Indian generative AI startup Rephrase.ai

American software multinational Adobe has acquired Bengaluru-based Rephrase.ai, which provides an artificial intelligence(AI)-powered video creation platform, senior executives of the software giant told employees in an internal memo.

With the acquisition, Adobe will look to integrate Rephrase’s tech stack and generative AI video capabilities with its inhouse video-editing platform, Creative Cloud, and bolster its offerings.