Elon Musk’s X sues media watchdog after Apple, IBM temporarily pause advertising

After promising a ‘thermonuclear lawsuit’ against Media Matters, X (formerly known as Twitter) on Monday (November 20) sued the media watchdog accusing it of fabricating a report that led tech companies like Apple, IBM and others to pause advertising on the platform.

Media Matters published a report which said that the ads for major brands appeared next to posts touting Adolf Hitler and the Nazi party. This led to several advertisers pulling their ads from X, which shook Musk as he criticised Media Matters publicly.