At 1.1 bn, Amazon records highest ever visits in Great Indian Festival 2023

Amazon on Thursday announced that it saw 1.1 billion customer visits on its platform during the Great Indian Festival 2023, higher than any other previous edition. The month-long sale started on October 8.

In its announcement, the company said that 80 per cent of the customers during the sale were from tier 2 and 3 cities. “With over 38,000 sellers achieving their highest-ever single-day sales and more than four million new customers shopping for the first time for their favourite products and brands, it was the best-ever festive season for Amazon India and its partners,” it said.