E-comm story over next 5-10 yrs around value lifestyle segment growth, want decent slice of that opportunity: Snapdeal CEO

Snapdeal believes the e-commerce story over the next 5-10 years will be around the growth of the ‘value’ lifestyle segment, and the online marketplace is looking to corner a “decent slice of this opportunity” as it focuses on unit economics, quality checks, and use of AI as well as tech to measure and improve customer experience. Snapdeal’s business metrics are “in a good space” in the value e-commerce category and it has opted to “reinvest in growth now” as financial parameters are within striking distance of profitability, Himanshu Chakrawarti, CEO of Snapdeal, told PTI.