94% Indian travellers plan trips influenced by hit shows, says report

Indians have been on a travel spree this year, a trend that will continue in 2024 according to a new report by global travel site Skyscanner.

The report reveals that 94 per cent Indians are inclined to take a trip to a destination that they have seen on screen, to immerse themselves in the iconic location of their favourite shows. Forty-two per cent of Indian travellers want to experience Paris like Emily Cooper, the fictional lead character from the Netflix series, Emily in Paris. Following the release of the third season of the show, Skyscanner saw a 23 per cent increase in searches from India to Paris in January compared to the previous month.