India’s Lava looks to corner a third of feature phone market

BENGALURU: Homegrown Indian mobile phone firm Lava will launch 4G feature phones as it aims to corner a third of the market share for the entry-level devices within a year, while also gradually boosting its budget smartphones, a top executive said.

Since it was set up in 2009, Lava has become popular for the budget phones, which have a keypad but no high-end features.