boAt withdraws sponsorship for Canadian Punjabi singer Shubhneet Singh’s India tour over his ‘earlier remarks’

Consumer electronics company boAt on Tuesday said it has decided to withdraw sponsorship of Canada-based Punjabi singer Shubh’s upcoming tour to India over certain remarks he made earlier this year.

“At boAt, while our commitment to the incredible music community runs deep, we are first and foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour,” the company said in a post on social media platform X.