Google announces new Bard features as traffic continues to lag ChatGPT

Alphabet Inc’s Google said on Tuesday that Bard, its generative artificial intelligence, will have the ability to fact-check its answers and analyze users’ personal Google data as the tech giant scrambles to catch up to ChatGPT in popularity.

The release last year of ChatGPT, a chatbot from Microsoft-backed OpenAI, sparked a race in the tech industry to give consumers access to generative AI technology.

At the time, ChatGPT was the fastest-growing consumer application ever and is now one of the top 30 websites in the world.

Bard has not taken off in the same way. In August, it received 183 million visits, 13% of what ChatGPT received, according to website analytics firm Similarweb.