Festive cheer: E-tailers may clock Rs 90,000 crore in sales, says Redseer report

NEW DELHI: Indian e-commerce platforms are collectively expected to clock sales worth Rs 90,000 crore this festive season, according to a report released by consulting firm Redseer Strategy Consultants. This would translate into an estimated 18%-20% growth over the previous season. The sales are expected to be driven by some 140 million shoppers who are likely to make online purchases at least once during the festive season which typically runs from the onset of Navaratri to Diwali. The festive period is projected to drive about 17% of the annual e-commerce sales for the year(CY2023).