Google reaches $93 million privacy settlement with California

Google will pay California $93 million to resolve a lawsuit accusing the search engine company of misleading consumers about its location tracking practices.

The settlement announced on Thursday by California Attorney General Rob Bonta resolves claims that the Alphabet Inc unit deceived people into believing they maintained control over how Google collected and used their personal data.

California said Google was able to “profile” people and target them with advertising even if they turned off their “Location History” setting, and deceived people about their ability to block ads they did not want.