Building blocks in place, Viacom18 will hope to build profitable sports business: Anil Jayaraj, CEO
By
Biju Kumar
Viacom18 aims to build a profitable sports business, having committed investments of over ₹34,000 crore for properties like Indian Premier League (IPL) digital rights, India bilateral cricket matches, Women’s Premier League, Indian Super League, and 2024 Summer Olympics, said Viacom18 Sports CEO Anil Jayaraj, in an exclusive interview to ET.