Got tougher to win back brands after X’s content moderation shift: former exec

X’s new content moderation policy made it challenging to convince brands that the Elon Musk-owned social media platform was safe for ads, according to the company’s former head of brand safety and ad quality.

The company announced in April its “Freedom of Speech, Not Reach,” policy, under which it began to limit the visibility of some tweets that violated its policies rather than removing the content from the site as was done previously.

In his first interview after resigning from the company in June, which was then called Twitter, AJ Brown said helping advertisers understand the shift in the policy was tough.