In mutual fund foray, Zerodha plans to emulate its broking playbook

The newest entrant to the Rs 46-trillion mutual fund (MF) space – Zerodha – plans to focus strictly on the low-cost passive segment and offer its products solely through the commission-free digital route, as it aims to replicate its broking success in the MF space.

“We will offer an array of exchange-traded funds (ETFs) and index funds that would help investors take varied exposures and build portfolios based on their financial needs and risk tolerance. Zerodha Fund House (FH) products will be exclusively distributed online and available as direct plans to engage directly with individual investors and consumers,