iPhone 15 Pro Max could be the best-seller this year, here’s why

The new iPhones are coming in on September 12, and there could be four new models this year: iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. While some generous upgrades are expected for all four models, the largest of them, the iPhone 15 Pro Max, could be for a much-awaited periscope lens, among other improvements. And if analyst Ming-Chi Kuo is believed, the iPhone 15 Pro Max would be the hot cake out of all four.

In his latest research note, analyst Ming-Chi Kuo suggests that the iPhone 15 Pro Max will account for most of the shipments this year, making up for 35 to 40 per cent of the total iPhone 15 series shipments.