Disney+ Hotstar’s festive survey: Cricket fever boosts spending, paywall lifted

As cricket fever sweeps across the nation in anticipation of the Asia Cup and the ICC Men’s Cricket World Cup 2023, Disney+ Hotstar’s second edition of the Festive Shopping Sentiment survey reveals that shoppers are gearing up to increase their festive season spending by a significant 14% compared to last year. This boost is driven by a noteworthy 12% expansion in the size of their shopping baskets.

Coinciding with India’s grandest festive season, these two upcoming cricket seasons are set to provide marketers with an opportunity to capitalise on the positive spending sentiment unveiled by Disney+ Hotstar’s survey.