Small firms eye homegrown apps to build strong footprint beyond metros

Several small businesses that are world famous in their neck of the woods, like a wafer company in Ahmedabad, a hosiery outfit in Kolkata or a footwear company in Chennai are striking out for greater glory and sales through homegrown apps that provide in a hyper-local audience and a strong footprint beyond the metro cities to push their products

“We’ve observed heightened interest from local and regional businesses seeking impactful yet budget-conscious advertising,” Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation, told ET. “Over the past 2-3 years, our local and regional business sector has experienced significant growth. Year-on-year, we’ve witnessed a 2x-3x increase in clients and a similar growth in average order value from repeat clients. Our clientele in this vertical surpasses 5,000.”