Zoom crosses 7mn YouTube subscribers

Mumbai: Zoom, the country’s leading youth entertainment destination, has crossed seven million subscribers on YouTube. With its content spanning music, Bollywood news, celebrity interactions, lifestyle, and fashion, Zoom garnered 116.9 million video views on YouTube in July as per Vidooly, making it the most-watched YouTube channel in the lifestyle and entertainment category.

Zoom has consistently maintained its leadership in the digital landscape, amassing 6.2 billion video views across platforms, including Facebook, Instagram, Snapchat, the Zoom website, and Sharechat, among others, through the past year. Notably, Zoom registered over 2 billion video views on Snapchat during this period, making it the only entertainment platform to build a strong resonance with Gen Z audience.