E-commerce firm Meesho aims to digitise 10 mn small businesses by 2027

E-commerce firm Meesho has announced its aim to onboard 10 million small businesses by 2027, assisting them in finding success online. This goal signifies a ten-fold increase from the SoftBank-backed firm’s current seller base of 1.3 million. The company stated that this expansion would unlock fresh opportunities for small, medium, and local enterprises with an annual turnover below Rs 40 lakhs, enabling them to engage with digital commerce. This initiative falls in line with the decision made by the Government of India to ease the compulsory Goods and Services Tax (GST) requirement for online sales for businesses generating an annual turnover of less than Rs 40 lakhs.