Apple’s acquisition of ESPN a “no brainer,” says analyst

Apple’s pursuit of live sports content is gaining momentum as it aligns with the strategy to boost subscriber numbers for Apple TV+. The iPhone maker recently signed a 10-year MLS streaming soccer deal, which significantly bolstered MLS Season Pass subscriptions as Lionel Messi signed with Inter Miami. Now, analysts believe that the iPhone maker is eyeing a strategic partnership or an acquisition of Disney-owned ESPN, which could be a “natural fit” for Apple, potentially aligning with the company’s evolving streaming ambitions.

Wedbush analyst Dan Ives is more realistic about Apple’s potential acquisition targets. Rather than buying Disney, he believes Apple could be aiming to buy ESPN.