Zuckerberg’s real threat is still TikTok, rather than former Twitter

Threads, the simple, bare-bones text-based social network created by Facebook owner Meta, burst onto the scene during a particularly bad week for the rival then still known as Twitter. It quickly amassed 100 million signups a huge feat for a newcomer in the space and was dubbed as a Twitter killer.

By week two, though, signups began to drop off. As of Aug 7, the number of people who used Threads daily hovered around 10 million on Android phones, down from 49 million when it launched a month earlier, according to research firm SimilarWeb.