Amazon move to withdraw 27 pvt labels in US a boon for govt’s plan

NEW DELHI: Amazon’s move to withdraw 27 of its 30 private labels in the US couldn’t have come at a worse time for the e-commerce giant and provides further ground for Indian authorities to crack down on marketplaces that have been using the tool.

In India, the government, which is almost ready with the new consumer protection rules and e-commerce policy, is looking at ways to ensure that there is no circumvention of rules that let e-tailers follow an inventory model instead of being a marketplace or a platform where third-party sellers hawk their products to consumers.