BigBang.Social aims to empower 100,000 creators and tap vast opportunities in the creator economy: CEO Subramaniam

Collective Artists Networks recently launched BigBang.Social, claimed by the company to be India’s first creator super-app. This innovative app empowers creators with the tools they need to excel, including opportunities for commerce, brand collaborations, upskilling, and a robust peer-to-peer network for community building. The launch of Big Bang is driven by a desire to empower and provide employment opportunities for 100,000 creators within three years, Vijay Subramaniam, Group CEO and Founder, Collective Artists Network, told ET Online. The creator space presents a significant business opportunity as creators become an effective tool for brands to connect with their target audiences in an authentic manner, he said. Edited excerpts: