Google Ads brings auto-generated advertisement tool using generative AI

Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google.

Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers.

“It learns from the advertisers landing pages, queries that are performing well and headlines that they’ve already approved to create entirely new creatives,” he said during his recent India visit.