Reliance Retail revamping Trends stores with new-age, tech-enabled features

Reliance Retail said it is revamping Trends fashion stores across the county by adding contemporary and tech-enabled features ranging from self-checkout counters to electronic shelf labels to attract customers of younger generations. Reliance Retail is revamping around 150 Trends stores pan-India with a new brand identity. The stores will have a new look right from the facade to fixtures, lighting, ceiling and flooring, becoming more aspirational for shoppers, the retailer said.