Appliance maker Versuni goes full throttle as it sees blockbuster festival season ahead

New Delhi: Appliance brand Versuni, which was till recently Philips Domestic Appliances, is planning big for the upcoming festive season in India with both television and digital campaigns even as it bids to make more consumers aware of emerging categories such as air fryers, garment steamers, among others, a top company executive said.

Versuni’s chief commercial officer Ozlem Fidanci told ET that the India market has been growing and has been open for new trends culturally, to try new solutions and product lines. “It makes India an attractive opportunity for Versuni and our brands.”