Amazon Prime Video announces reality series ‘Mission Start Ab’ to support young startups

Amazon Prime Video on Wednesday announced a reality web series, Mission Start Ab, to showcase and support early-stage startups by putting them through a series of challenges resulting in scaling up of their businesses while also securing funding.

“The series brings together three renowned investors who will search for India’s next unicorn, by putting 10 early-stage founders through a series of intense exercises and simulations that will test their entrepreneurial, management, communication and crises-management skills,” the company said in a news release.