Zuckerberg-Musk fight is on: Meta launches ‘Twitter Killer’ Threads app

With Twitter already on the ropes, Meta’s Mark Zuckerberg delivered another blow to Elon Musk on Wednesday, ramping up the tech billionaires’ rivalry with the launch of Instagram’s much-anticipated companion service Threads, a challenger to Twitter.

“Let’s do this. Welcome to Threads,” Zuckerberg wrote in his first post on the app, along with a fire emoji. He said the app logged 2 million sign-ups in its first two hours.

Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities.