Rural development ministry launches mobile app to sell women SHGs’ products

The Union Rural Development Ministry on Monday launched a mobile application under the Deen Dayal Upadhyaya Antyodaya Yojana-National Rural Livelihoods Mission that will add to the e-commerce initiatives for products made by women from Self-Help Groups.

The eSaras app was launched by Ministry of Rural Development Secretary Shailesh Kumar Singh. He also inaugurated the eSaras Fulfilment Centre at the ministry’s office in New Delhi’ Janakpuri, it said.

The fulfilment centre will be managed by the Foundation for Development of Rural Value Chains — a not-for-profit company jointly constituted by the ministry and Tata Trusts. It will be used to process, package and ship products that customers purchase through the eSaras portal and app.