Indian parents willing to invest more in eco-friendly products: Study

Indian parents have shown a strong preference for engaging in sustainability initiatives. According to an HP global survey, Indian parents are willing to invest more in eco-friendly products. The study also offers key insights into parents’ concerns about climate change. This study found that the climate crisis has sparked a paradigm shift in the mindset of Indian parents placing decisions on purchasing behaviour, career choices and long-term family planning.

“We are witnessing a remarkable transformation in the mindset of Indian parents when it comes to climate change. The fact that parents express such deep concern is a powerful testament to the growing awareness and urgency surrounding this global issue.