How Google is using AI to improve online shopping experience

Google has introduced two new features that will bring the fitting room experience to users while shopping for clothes online. The virtual try-on for apparel feature leverages generative AI to show users clothes on a wide selection of real models. Apart from this, the tech giant has also added new filters to help users find exactly what they’re looking for. In a blog post, Google has also explained how these features will help users.

“When you try on clothes in a store, you can immediately tell if they’re right for you. And if they’re not, a sales associate can swap them out for pieces with different colours, styles or price points that better match what you’re looking for. Before you know it, you’re leaving with an outfit you love. You should feel just as confident shopping for clothes online,” the company said in the blog post.