Dubai-based Endefo to invest Rs 200 cr in India, eyes 10% market share in wearable tech market

Dubai-based electronics brand Endefo, a brand under the Ashtel Group of Companies, has announced its plan to invest Rs 200 crore in the Indian wearable technology market by the end of 2024.

In a statement, the company said that it aims to secure a 10 per cent market share in the Indian Weartech segment within three years. Endefo will launch six premium verticals in India, including sound bars, portable speakers, TWS (true wireless stereo), boomboxes, smartwatches, and party speakers.

The brand’s products will be accessible through retail outlets, Amazon, and the company’s e-commerce platform, it said.