More startups move Madras HC for Google Billing Policy relief

Several startups including Unacademy, Kuku FM, TrulyMadly and QuackQuack have moved the Madras High Court challenging Google’s notice asking them to either adopt the company’s mandated billing route or risk being removed from its Play Store, people aware of the development said.

These companies join the likes of Matrimony.com and Shaadi.com which have already approached the high court challenging Google’s billing policies and seeking relief.

Matrimony.com chief executive Murugavel Janakiraman told ET that Google has been reaching out to startups “threatening” to delist their apps if they do not comply with its payments policy.