Develop consent-driven anti spam tech within 2 months: TRAI to telcos

In the latest effort to curb pesky calls and messages, the Telecom Regulatory Authority of India (Trai) has directed telecom companies to develop new Digital content authorisation (DCA) facilities within 2 months. The DCA will be a unified platform to seek, maintain and revoke the consent given by customers towards receiving commercial communication from businesses.

The sector regulator has directed telecom companies such as Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL, to develop and deploy DCA as a priority, officials said. Given the sheer volume of complaints against incessant promo calls and texts sent by businesses, the deadline will not be extended, they added.