Truke expects TWS to drive FY24 sales: CEO

NEW DELHI: German wearables brand Truke is expecting three million unit sales in FY24 driven mainly by truly wireless stereo (TWS) earbuds at affordable prices and festive season sales, its chief executive, Pankaj Upadhyay said.

“Festive seasons are going to start very soon. Maximum sellouts are going to happen in the last two quarters,” Upadhyay told ETTelecom in an interview, adding that he expects the total sales tally to reach five million units in FY24.

Truke is aiming at a 7% market share in FY24, up from a 3% share in FY23 in the TWS segment. It sold two million units of TWS earbuds in FY23, according to the executive.