Smartwatch maker Noise in talks to raise funds to expand India push

Smartwatch brand Noise is in talks for its first-ever fundraising round, as it competes for the top spot in the fast-growing Indian market.

Nexxbase Marketing Pvt, which sells smartwatches and earphones under its Noise brand, seeks funds to add products and gain market share in its home base of India, where 100 million wearable devices were sold last year, people familiar with the matter said. It’s in talks with potential investors to raise $40 million to $50 million, said one of the people, who asked not to be named as the information isn’t public.

Noise was founded by brothers Amit Khatri and Gaurav Khatri in 2014 in Gurugram, one of New Delhi’s satellite cities. The company first sold smartphone cases, and later moved to smartphone accessories.