Potent mix of retail, telecom, digital media to put Reliance at top
Billionaire Mukesh Ambani’s Reliance is the best-positioned player in the USD 150-billion Indian e-commerce market ahead of Amazon and Walmart due to it owning the potent combination of largest retail store network, dominant telecom operations and strong digital media, an analyst said.
In a new report, Bernstein Research said India is evolving into a three-player market with Amazon, Walmart and Reliance.
The conventional retail business model starts out either offline (Walmart) or online (Amazon).
“Given distribution challenges and India’s propensity to ‘skip a generation’ in most technologies, we believe the Indian e-commerce market will be different. An integrated model (offline plus online plus prime),