Potent mix of retail, telecom, digital media to put Reliance at top of India’s $150-bn e-commerce market

Billionaire Mukesh Ambani’s Reliance is the best-positioned player in the $150-billion Indian e-commerce market ahead of Amazon and Walmart due to it owning the potent combination of largest retail store network, dominant telecom operations and strong digital media, an analyst said.

In a new report, Bernstein Research said India is evolving into a three-player market with Amazon, Walmart and Reliance.

The conventional retail business model starts out either offline (Walmart) or online (Amazon).