Disney Star sees record IPL viewership after 66 matches, TVR logs 43% growth for week 7

The Indian Premier League’s official broadcaster Disney Star has garnered the highest viewership numbers in the tournament’s history for the first 66 matches, according to data from Broadcast Audience Research Council (BARC) India.

A total of 48.2 crore viewers tuned in to the live broadcast of TATA IPL 2023 for the first 66 matches on the Disney Star Network, the highest ever reach for any edition of IPL surpassing the previous highest registered in 2019, the media giant said citing BARC data.

The network’s television viewership ratings also spiked banking on the burgeoning popularity of the cash-rich cricket league that is scheduled to end on May 28. The on-year growth in weekly TVR stands at 43% for week 7.