How Microsoft is aiming to fly high with AI as ‘copilot’

There was a time when Microsoft was the tech company. Windows was a game changer and the PC industry was synonymous with Microsoft. Then along came Apple, Google, Facebook (now Meta), Amazon and Microsoft lost the ‘cool’ tag. Apple with iPhone, Google with Search and a host of other services, Meta with Facebook became the face of cool in Silicon Valley. Microsoft was still huge but had the perception of a fuddy-duddy company. Things changed as the company made a strong pivot to the cloud and Satya Nadella steadied the ship and increased the revenue. “Boringly excellent,” was how one Wall Street analyst described Microsoft’s quarterly results which propelled the Satya Nadella-led tech giant into the exclusive $1 trillion club in 2020.
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Cut to 2023. Microsoft has stolen the march on rivals like Google, Apple, Amazon and Meta, courtesy artificial intelligence. In 2019, Microsoft invested close to a billion dollars in a startup called OpenAI.