Trai gives enterprises 2 weeks to verify message headers and templates

Mumbai: Enterprises sending commercial messages using telecom networks have two weeks to verify the headers and message templates on the distributed ledger technology (DLT) platform, failing which the said headers, templates and messages will be blocked, the Telecom Regulatory Authority of India (Trai) said in a directive Thursday.

This is the latest in the sector regulator’s crackdown on pesky calls and messages. Trai had in February issued a directive to telcos and enterprises to reverify the headers and templates to discourage misuse.

“Any further delay on part of PEs to get the re-verification of Headers and Content Templates may result in the blocking of their Headers, Content Templates and messages,” Trai warned.