Apple launches health data privacy campaign globally, including in India

Apple on Wednesday launched a new campaign to highlight the importance of health data privacy globally, including in India, as millions of people now monitor their health data online via plethora of smart devices.

The campaign will run across broadcast, social media and billboards in 24 regions around the world this summer. In India, there will be billboards present in Kolkata, Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune, and Ahmedabad.

It will include a new ad voiced by Emmy Award-winning actress and comedian Jane Lynch, a white paper offering an overview of the ways Apple helps protect data stored in the Health app on iPhone and in HealthKit, and billboards in 24 regions around the world.