With 200 million monthly users in India, Snap looks to shore up ad revenue: Apac president Ajit Mohan

Having crossed the 200 million monthly active user mark in India, parent of messaging app Snapchat now looks to monetise its offerings even as it hires a managing director for India, Snap Inc Asia Pacific president Ajit Mohan has said.

“We are going to invest in building a sales team in addition to pushing growth, content and partnerships,” Mohan told ET in an interview. “The scale of the community here allows us to have this focus on creating a wider business.”

Mohan, who was previously Meta India’s managing director, took over his new role at Snap in January this year.