How e-commerce brands can leverage power of personalization for better customer experience

Technology for MSMEs: In today’s e-commerce landscape, customers expect simplicity, ease, and intuitiveness in their online shopping experience. Delivering a personalized online shopping experience and ensuring that customers come back to the platform requires a deep understanding of who your customer is and what they want. According to Salesforce’s State of the Connected Customer report, 66 per cent of customers expect companies to understand their unique needs and expectations.

State of E-commerce in India
India has over 348 million digital shoppers with the e-commerce market projected to reach a valuation of $111 billion in 2025.