How appointment of new CEO could be a ‘good news’ for Twitter

Since Elon Musk’s acquisition, Twitter has been struggling to generate revenue. One of the reasons for this is that several big companies paused their ad spending on the platform due to fears of their advertisements flashing beside ‘harmful content’. Musk last week announced that Linda Yaccarino will be the company’s new chief and now, a top advertising agency has said that the new appointment may help the company turn its fortunes.

According to a report by The Financial Times (via news agency Reuters), top advertising agency GroupM has told its clients that it no longer considers Twitter “high-risk”. It also reportedly said that the agency is “cautiously optimistic” about the appointment of Yaccarino as Twitter CEO.

According to GroupM’s website, they work with clients such as Ford, Google, Nestle, Uber, and Coca Cola, among others.